Footwear Designer | Maker
Storyteller of Soles

FEATURED IN

Baes with Kicks: Interview with Annie Purdy Born and raised in London, Annie Purdy was never drawn to Bratz or Barbies. Instead, her creativity found its outlet in crafting shoes, playful Play-Doh designs, and handmade accessories. Though she famously refused to wear shoes until the age of five, the Royal College of Art graduate has since developed a footwear practice defined by innovation, sustainability, and a distinct sense of humour.

In Hypebae’s Baes with Kicks* series, Annie discusses her commitment to upcycling, working with post-consumer hiking waste, and the inspiration behind her MA collection, Hot Girls Hike, a body of work that celebrates women in the outdoors and reimagines the boundaries of performance footwear.

Watch the full interview here.

PROJECTS & WORKSHOPS

Return to Zone 6 (2025)

Hot Girls Hike (2024)

Rambler (2022)

“Step and Stitch” for Athene Club (2025)

View more projects

CONTENT & COLLABS

Annie collaborates with brands, collectives, and creatives who share her values of sustainability, craftsmanship, and storytelling. Her content blends thoughtful design with lived experience, from running and outdoor culture to fashion and female empowerment. 

Whether it’s a creative workshop, campaign partnership, or bespoke design project, Annie brings authenticity, purpose, and a touch of play to every collaboration.

Let’s create something meaningful together.

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